Does Your Agent Care?

“I’m going to be interviewing agents to sell my home in North County. What should I be looking for in a marketing plan?”

***ANSWER:
Question…

If you need an attorney, would you ask him how he files motions and litigates cases?

If you need a surgeon, would you ask her how what types of scalpels she uses or incisions she makes?

I submit to you that the answer is NO.

If you’re smart — and I know you are! — you’ll ask what their success rate is and how many successful court cases or surgeries they’ve done. And you’ll want verifiable information, not just vague generalities like, “We have many satisfied clients.”

In other words, smart people look at the big picture of success and experience and track record instead of trying to interpret the effectiveness of the small picture details of a marketing plan.

Why?

1. I don’t mean to sound rude (isn’t that what Simon Cowell says just before he’s rude?), but you’re just not qualified to reliably distinguish a good marketing plan from an average one.

2. Many agents are great presenters, but poor at marketing and selling. They say meaningless drivel like, “We may find your buyer through our national referral and relocation network.” That may sound good, but the odds of it happening are about one in a million.

3. Some agents don’t even do what they promise. (Does that surprise you?)

So choose your agent based on their reputation and verifiable track record of success.

Does Your Agent Care?