“Hi Gary. We’re trying to choose an agent to sell our home in UTC. One of them suggested a higher price, but I’ve never heard of his company. The other is with XXXX [a large firm], so he’s probably pretty good. Who do you think we should go with?”
***ANSWER (Part 1 of 3):
First, let me remind you that I’m a full-time Realtor myself and would be happy to help you. That being said, let’s start off by having you take this quick quiz:
Which is the best way to choose your agent?
Y / N 1. Suggested highest price
Y / N 2. Most likeable
Y / N 3. Lowest fee
Y / N 4. Best presentation
Y / N 5. Is a friend
Y / N 6. Works for known firm
Y / N 7. Works at a big office nearby
Y / N 8. Was referred
Y / N 9. Isn’t too busy
Y / N 10. Sitting at your kitchen table at the right time
Answer: None of the above.
None of them give you even the smallest clue about the agent’s skills or track record.
The worst agent on earth could suggest the highest price, be likeable, charge less, present well, be a friend, work for a known firm or big office nearby, be referred, have lots of time on their hands, and/or show up at the right time.
Number 8 could carry some weight if the referring party actually used the agent, though that may reflect their performance in only one transaction.
So how DO you choose an agent to sell your home? There’s one, and only one, way…
The agent’s PERSONAL track record of success.
Not the national firm’s, not the local office’s, but HIS or HER own track record.
Does Your San Diego Real Estate Agent Care?
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