“Hi Gary. We’re trying to choose an agent to sell our home in UTC. One of them suggested a higher price, but I’ve never heard of his company. The other is with XXXX [a large firm], so he’s probably pretty good. Who do you think we should go with??
***ANSWER (Part 2 of 3):
Last week you read that an agent’s PERSONAL track record of success is the best way to choose an agent to sell your home.
I went on to say there are five secondary things to look for. Here they are:
1. Easy Exit Guarantee
2. Full-Time
3. Team vs. Lone Ranger
4. Comfort level
5. Questions?
#1 Guarantee – If they’re telling you that you should hire them, they should be willing to be back it up by guaranteeing you’ll be happy with their services and, if not, giving you the right to exit the listing contract without penalty.
#2 Full-Time – You want a full-time agent selling your home. No part-timers. That’s a no-brainer.
#3 Team – Real estate has changed. The days of the jack-of-all-trades is coming to an end. Real estate is more complicated and there’s just way too much for one person to know and do. So you’re better off with a skilled team than a lone ranger.
#4 Comfort- You’re going to work with your agent for several months. Who wants to work with someone they’re uncomfortable with? Just don’t make comfort-level your main criteria (i.e. avoid the “He seems like such a nice person, so let’s hire him” syndrome.)
#5 Questions- Tune in next week for the key questions to ask any agent before you hire him or her to sell your real estate
Does Your San Diego Real Estate Agent Care?
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