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Value Range Pricing

“I’m trying to figure out value range pricing. If I feel my home is worth $500,000, what range would I ask?”

***ANSWER:
Great question.

Your desired price should be around the middle of the range. That allows for an attractive lower end of the range to draw interest, and a higher range to give you negotiating room as well as allow for a higher price.

The amount of the range varies. Most agents use about a 5% range. I’ve found 10% to be much more effective.

So, for your $500,000 home, I’d ask $475,000 to $525,000.

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